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Direct Mail

In our hundred plus years of cumulative marketing experience at AGS – we have each heard the common direct mail cry - "Direct mail doesn't work." Chances are good that the campaign itself may not have been at fault but rather the operator.

The number one mistake that any client makes…they put one piece of paper in the mail and think that this is going to make their phone ring. When it does not happen quite that way – the hands are thrown up in frustration and the marketing effort is aborted.

Thus, we say with your best interests at heart – if you are not planning on mailing all three direct mail pieces provided in the PDF – chances are highthat you will meet with disappointment.

Further, although we have already said this, it certainly bears repeating: your direct mail effort has three key areas of focus: list, offer, creative in that order. An error in any one of these key areas could yield you less than favorable results.

We encourage you to make full use of the resources that AGS has supplied for you:

  • List: The more targeted the list of prospects, the better. Remember that free does not necessarily mean good. With 60% of your campaigns success riding on the list, this is not the place to cut corners or expenses.
  • Offer: What you "offer" to the list better be something they cannot get anywhere else... a free consultation from you can only be from you. How much more exclusive can you get!
  • Creative: How you present your offer to your list has to be done professionally, so that all of the emotional hot buttons are triggered. The creative is simply the vehicle for getting the right message to the right people. Some of the best copywriters are paid upwards to $15,000 to write a single direct mail piece simply because the creative aspect of any campaign is that important. We've all met people who tried to write their own direct mail campaigns and ended up saying, "Direct mail doesn't work." With the AGS direct mail campaign downloads, you can rest assured that you will never fall into that category.

Direct Mail Campaign Flow Chart: