Seriously. It’s not how much you spend on any direct mail campaign you execute, it’s how much you know – before ever putting a stamp on your mailer – that counts.
General rule of thumb for direct mailing campaigns. Right message to the right people and you’ve got a successful marketing campaign in play.
Further, multiple-touch rules. Two times in the mail is good. Three times in the mail even better. Your third touch could very well be a telemarketing follow up call – which costs you nothing other than some of your time.
Why take our word for it. Be a self-made believer. Take full advantage of AGS low cost – no cost demand generation campaigns. And put the wonders of multiple-touch marketing to the test for your practice.