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Telemarketing Script
Benefits
According to studies conducted by national list company, Harte-Hanks, integrating a telemarketing and direct mail program will boost response rates from 5 percent to 15 percent.
What are some of the attributing factors for success:
- precise: the calls can be targeted
- flexible: the offer and the message can be varied
- fast:c alls can be made immediately
- responsive: because telemarketing is interactive, it encourages response
- measurable: the effectiveness of a telemarketing campaign can be gauged precisely
Tips for success
- Practice before dialing: You should be so comfortable with the flow and content of the script that you can relay the dialogue in your own words. This will help you to sound natural on the phone and more genuine.
- Put a smile on your face: before picking up the phone: Try it. You'll be surprised at how much this will enhance vocal quality and help you sound pleasant and relaxed.
- Be an active listener: Multi-tasking is the enemy when doing phone call follow-ups.
- Don't ask if they have time to talk: You will surely get a no. See how it goes.
- Try to check in to see where you stand with the person on the other end of the phone: e.g., On a scale of 1-10, how much would you say you know about complementary and alternative medicine? Or... On a scale of 1-10, do you see complementary and alternative medicine fitting into your health decisions?
- Be brief and to the point: Everyone is busy these days. The prospect will appreciate your respecting their time.
Script guidelines
Good afternoon (morning, evening)... My name is _____________. I'm calling from _____________.
How are you today?
I know you are busy, so I'll be brief. Earlier this week, we sent you a piece in the mail that explained what complementary and alternative medicine is (or what types of services you can expect from complementary and alternative medicine). Did you receive it?
If yes:
Then you know that we are offering a complimentary session to discuss the value of _______ (acupuncture, reiki, massage etal) and how it can help put you on a path of wellness. As well as a 15 minute demonstration.
On a scale of 1-10, how much would you say you know about complementary and alternative medicine?
We'd like to give you the opportunity to learn more, free consultation.
Would morning or afternoon be better for your schedule?
Great, how about next Wednesday at 11am?
Let me just verify your contact information.
Thanks so much for your time. We'll look forward to seeing you... repeat appointment time, day and date.
Make it a great day.
If no:
Are you familiar with Complementary and Alternative Medicine?
Complementary and Alternative Medicine is broken into two groups:
- conventional MDs who practice western medicine but might incorporate alternative treatments to compliment the recommended remedy. For example, your doctor might prescribe a prescription for headaches and recommend acupuncture to relieve the stress.
- Alternative therapies are used in place of conventional methods, such as a naturopath or homeopath.
On a scale of 1-10, how much would you say you know about complementary and alternative medicine?
We'd like to give you the opportunity to learn more, free consultation. We are offering a complimentary session to discuss the value of _______ (acupuncture, reiki, massage etal) and how it can help put you on a path of wellness. As well as a 15 minute demonstration.
Would morning or afternoon be better for your schedule?
Great, how about next Wednesday at 11am?
Let me just verify your contact information.
Thanks so much for your time. We'll look forward to seeing you... repeat appointment time, day and date.
Make it a great day.