Getting StartedRandi Drinkwater
Founder / CEO
For more than 25 years, Randi Drinkwater has successfully spearheaded and delivered
high-impact, turnkey marketing solutions that are analytically and strategically focused for
such global companies as IBM, Cisco Systems, and WorldCom/MCI/UUNet as well as the
company she founded, Core Potential Marketing. Randi specializes in helping her clients
develop and execute laser-focused, strategic marketing roadmaps designed to deliver a strong
and measurable return. Ms. Drinkwater graduated summa cum laude, from Simmons College,
with a BA in Advertising with distinction. She is well known and respected throughout the
industry and is the recipient of the BPAA Atlanta Peach Award for marketing excellence
and a Southeast Addy Award showcasing her expertise in multiple-touch, direct marketing
campaigns. Randi is actively involved in The Brain Trust, an organization for CEOs and
a member of the grant committee for Atlanta Women’s Foundation. Randi is currently
chronicling lessons-learned in her 25 years as a marketing guru for publication some time
in early 2008. She has been interviewed by such publications as Entrepreneur and speaks
frequently on syndicated radio, addressing crisis communication strategies for businesses
across the nation.