Getting StartedSample Marketing Resources
Alternative Growth Streams (AGS) offers Alternative and Integrative Healthcare Practitioners a tastefully simple way to get more patients/clients and make more money - with professionally-designed marketing tools and specific, step-by-step instructions on how to do marketing.
Each month you will find new and exciting marketing resources professionally designed to support you in successfully growing your business. We invite you to scroll down this page and check out a sampling of what you can expect each month.
Marketing resources are only available to AGS members.
If you're an existing member, log in. If not, sign up today!
| Direct Mail Flow Chart | Marketing Content |
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| Tips for Marketing Your Blog | Keyword Research |
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| Telemarketing Script | Print Advertising Roadmap |
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| Archived Newsletter Articles | |
| Those who sign up just for the AGS newsletter only get newsletters when they are distributed the first time around. If they sign up for the newsletter in the middle of a cycle – there’s no requesting back issues. That is a special privilege for our members to be able to go back in the archives and read and reread all the articles on every marketing topic – as often as they like. Marketing ideas are there for the taking, whenever a member is ready. Below is a sample list of some of our archived newsletter articles: |
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You don’t need to be a direct marketing expert to do a successful direct mail initiative. All you need to do is follow the step-by-step instructions provided for you from AGS. They will take you through the execution of a direct mail campaign – every step of the way from printing the direct mailers to what day to drop each individual mailer in the mail, when to follow up with recipients of the mailer.
Third- party research and case studies add credibility to any marketing message you send out as the message is fully validated and documented. AGS provides its members with almost 100 of these validated research articles (from Natural Standards) that can, for example, be posted on your website, copied for patient hands outs or mentioned in your newsletter.
Just one of many recipes that are available to our members, marketing your blog tips offers our members insights on blogging from some of the top Internet specialists in the country. Topics cover everything from what is a blog to how to use a blog reader and everything in between that relates to effective blogging.
This member-only tool helps you identify the keyword phrases that your potential customers type into search engines to find information about your practice. The goal being to help you identify the most popular and relevant keywords that you can target for search engine optimization (getting the most impact from your website).
The telemarketing road map provided to our members offers extensive lists of do’s and don’t to ensure when you make a call to a potential patient/client, your odds of getting them to come and visit your practice are tipped in your favor. We’ve even included a sample telemarketing script to give you an outline of how to approach each person that you call.
Want to save the typical 15-20% fee that a media expert will charge you to choose the appropriate newspaper or publication to run your practice’s ads in? Now you can. AGS provides its members a detailed, step-by-step outline on how to be sure you buy the right media for your practice. It covers things such as how much should you spend for the ad, what type of questions should you ask to determine if the editorial content and the readership of the magazine will give you the best return for your investment. You’ll be amazed at how simple it will be to buy the right media for your ads with our handy print advertising road map.