Calculate Your Revenue

Instructions for creating your very own Financial Analysis

Specifically designed to show you just how much revenue you can anticipate driving for every dollar you spend on marketing with AGS.

Simply follow these three easy steps:

  • Fill in the different criteria in factors section
  • Hit the recalculate button
  • Scroll to the bottom of the page, very last line (green) will be the results of your financial return
Direct Mail Campaign Factors
AGS Campaign Cost
Cost per Mail Piece
Number of Pieces Mailed    
Response Rate
(how many people call or email you - industry average is 1%)
     %

Close Rate
(how many responders turn into clients/patients -
industry average vary between 33% and 80%)

     %
Capacity to Call
(how many people from the mail list - who did not respond - can you
comfortably call)
     %
Responders from Call      %
Annual Revenue per Client
 
The Bottom Line ………………………………………………………………………………..
     
Description
AGS
Ad Agency
Costs
Campaign:
$299
$19,000
Mailed pieces:
5,000
5,000
Total Costs
$5,299
$24,000
 
Response Results
Responders from mail:
60
Responders from call:
30
Total New Clients
90
 
Financial Results
New Revenue from Campaign:
$63,000
$63,000
Campaign Costs:
$5,299
$24,000
Net Revenue
$57,701
$39,000
 
For every dollar spent with AGS
$12
was earned.