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From day one, high priority will be placed on providing you with marketing content that is of high value-add in growing your practice. The site will maintain a relationship of integrity by adhering to and honoring our stated mission– to enable complementary and alternative practitioners to effectively grow their practices utilizing professionally-designed marketing tools... creating a win-win situation for both you and your potential clients.
Demand generation - fur-lined pajamas, anyone?
What a treat…someone has just sent you a brochure on their newest line of Belgium chocolates? You love chocolate. Coincidence…I think not. Savvy marketers know that targeting their marketing campaigns to people who want or need their services is 60%...that’s right…60% of the effectiveness of their marketing efforts. After all, a company only has three to four seconds to either capture a prospects attention. Or Not.(To read more, sign up below.)
Make my phone ring, please.
My phone never rings when I run an ad. That’s because it’s not supposed to. If you’ve ever sat by the phone waiting for it to ring after you’ve run an ad in your local paper, you are not alone. Print advertising is by far one of the most misunderstood mediums of all the marketing tactics. In a layman’s world, it’s only natural to think that if we tell someone about our product or service, they are sure to want to know more.(To read more, sign up below.)
How does your consultative-based company build credibility?
Non-tangible Services. Let’s face it. You can’t send out an ad that says “we’re the best…honest.” Well, you could, but chances are slim to none that this type of marketing will build the type of image and awareness you are looking to create for your practice. Unless, of course, you are a Coke or an IBM who already has a long standing image in the marketplace. So, what can you do.(To read more, sign up below.)
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