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Is it the first name that pops out from the phone book?
Unless your practice name starts with “Aa” chances are there is a better choice of where to spend your marketing budget.
So let’s talk direct mail marketing – one of the most targeted mediums available to marketers. And let’s figure out exactly how we can ensure that your mail gets opened not tossed.
The three keys to “successful” direct mail: list (who you’re mailing to,) offer (what you will do for them,) creative (how you package your message.) In that order.
Savvy marketers know that targeting their marketing campaigns to people who want or need their services is 60%...that’s right…60% of the effectiveness of their marketing efforts. After all, a company only has three to four seconds to either capture a prospects attention – or not.
How then, are you supposed to know, who your potential clients are (aka – the list – upon which 60% of your success depends)? Think about who your best clients are today. Are they college educated? Do they have disposable income (chances are they will need to be able to cover out-of-pocket expenses)? Do they come from a radius of 5 miles, 10 miles, more? Knowing who you’re targeting is the basis for an effective list (and for effective marketing in general.)
Extending an offer to the recipient gives them a direct request to take action– NOW! And it boosts the success of your direct mail campaign another 30%. For example a free assessment or a complimentary 30-minute visit is just a few of the many offers that you will want to experiment with as you start to expand your direct mail efforts.
Creative is only 10% of your overall success – it’s simply the vehicle for carrying your important offer to your highly targeted list of people.
"Being a Therapist, advertising was like trying to understand a foreign language. Now I have built my own website, and I'm working on my first mailing and it was much easier than I could have ever expected - thanks to Alternative Growth Streams."
Owner/Massage Therapist, Aquene.
What are you waiting for?
AGS has created a marketing partnership like no other – solely dedicated and committed to serving the marketing needs of Alternative and Integrative healthcare practitioners like you. A partnership bringing you the best ideas from the crème de la crème of marketing talent…without the top-tier price tag.
AGS only mission…to empower you with an online marketing service that provides you with marketing resources that truly enable you to focus on healing and still keep your appointment book full. For just $1 a day.